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Quality content and the manner in which it is presented is the first thing you should address before you make your hiring decision. Establish criteria for your content expectations and make sure that your Jupiter SEO expert is willing to meet those expectations. You know your website much better than anyone else, so communicating this clearly is paramount to your future success. The process of simply attaching irrelevant or faulty links to your website is not an effective way to establish your site’s ranking, and it can lead to unfortunate credibility issues. SEO experts who place an emphasis of link building over great content should be avoided at all costs.
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